Shelby Sullivan

Shelby Sullivan is one of the people behind the scenes helping make the TPA experience happen. As TPA's Operations Co-Ordinator, Shelby brings organization, creativity and attention to detail to the many moving parts that keep programs, events and player experiences running smoothly.

Alongside her operations role, Shelby supports TPA's marketing and communications, helping bring the brand to life across campaigns, social media, newsletters, events and player communications. She has a talent for turning ideas into experiences that feel thoughtful, engaging and unmistakably TPA.

Shelby understands that great experiences don't happen by accident. From the first communication a player receives to the details that make an event feel special, she believes every touchpoint is an opportunity to make someone feel welcomed, valued and part of the TPA community.

She's also passionate about the people behind the brand. For Shelby, TPA isn't simply about promoting pickleball—it's about telling the stories, celebrating the players and creating a community people genuinely want to be part of.

Whether she's coordinating behind the scenes, shaping a campaign or helping bring a new TPA idea to life, Shelby is always looking for ways to make things work better, look better and feel better.

Because at TPA, the experience matters just as much as the pickleball.